FOR IMMEDIATE RELEASE
June 28, 2010

CONTACTS: Megan Lauria
315-478-6700
megan@pinckneyhugo.com

 

SALADA TEA ANNOUNCES TOP 10 FINALISTS IN FIRST-EVER NATIONWIDE CONSUMER SPOKESPERSON SEARCH

America invited to help select new spokesperson by logging on and voting for their favorite candidate

WINDSOR, CONN – Salada Tea, the company that encourages tea drinkers to switch from bottled tea to freshly brewed tea made with tea bags because of the wellness, environmental and cost benefits, has announced the top 10 finalists in the nationwide search for its first-ever consumer spokesperson. The spokesperson will help spread Salada’s “Unbottle Your Tea” message through tips and suggestions for living an all-natural lifestyle, blogging, tweeting and  attending health and environmentally focused events across the country. For his or her efforts, the spokesperson will earn $10,000. 

Between May 3 and June 13, 2010, nutritionists, trainers, fitness instructors and tea lovers from across the country visited www.unbottleyourtea.com/spokesperson to submit an entry form and upload a video explaining why they are the perfect choice for the job of spokesperson.

After reviewing the submissions, Salada Tea has narrowed the field down to the top 10 finalists:

• Amy Barnes, 36, Dale City, Va.
  Five years ago, Amy weighed almost 500 pounds. Through her commitment to diet and exercise, she has lost a total of 345 pounds! She is now a personal trainer and life coach, helping others to shed pounds and get healthy through smart lifestyle choices.
• Nancy Brown, 54, Keene, N.H.
  An entrepreneur and mother of four, Nancy promotes wellness and recycling whenever she can. One simple step she takes each time she drinks Salada Tea, is to recycle the paper tea bag wrappers to help cut down on her family’s trash. 
• Tara Coleman, 32, San Diego, Calif.
  A clinical nutritionist, Tara owns a nutrition consulting company and regularly creates customized eating plans for clients. She provides tips on eating well on a budget and believes that small, realistic steps are the best way to achieve large wellness goals. 
• Juliet Grossman, 40, Temecula, Calif.
  A stay-at-home mother of two, Juliet is also a freelance writer and blogger who believes that a healthy lifestyle is a family affair. She teaches her daughters about the importance of eating nutritious food and taking care of the planet. 
• David Harris, 64, Covington, La.
  A retired financial sales representative, David stays active by lifting weights and golfing. He credits his youthful appearance to drinking three to four cups of green tea each day.
• Jessica Matthews, 26, San Diego, Calif.
  An exercise scientist and yoga instructor, Jessica is a long time green tea drinker. She says that it reminds her of family and togetherness from years of enjoying Salada Tea with her mother in the evenings.
• Jamie Minucciani, 28, Oak Brook, Ill.
  A healthy lifestyle coach and personal trainer, Jamie became an avid green tea drinker after she stopped drinking coffee due to side effects like headaches and lack of energy. She now recommends green tea to all of her clients.
• Lisa Nelsen-Woods, 42, Columbus, Ohio
  A freelance writer, Lisa’s blog “CondoBlues” chronicles her efforts to turn her condominium into a more energy efficient and earth-friendly home. She is a devoted tea drinker and cites tea as one of the reasons she no longer experiences stomach discomfort.
• Tina Ruggiero, 40, Tierra Verde, Fla.
  A registered and licensed dietician, Tina has more than 17 years of experience working with food companies, private clients and the media to help encourage healthy and educated food decisions. 
• Dana Walsh, 27, Long Beach, N.Y.
  A fitness instructor and master’s student, Dana is also an active fitness blogger, covering the health tips and tricks of the celebrity set on her blog FitCeleb.com.

The video submissions for the top 10 finalists are posted at www.unbottleyourtea.com/spokesperson. From June 28 through Aug. 1, 2010, America is invited to visit the site, review the top 10 videos and cast a vote for their favorite. Visitors may vote up to one time per day for the duration of the voting period.

Based on results of the online voting and overall job suitability, Salada Tea will announce the winner of the spokesperson search and the $10,000 brand representative contract in August 2010.

Official rules are available at www.UnbottleYourTea.com/Spokesperson. The contest is open to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older. No purchase necessary to enter or win.

About Unbottle Your Tea

Salada Tea launched the “Unbottle Your Tea” campaign in September 2008 to encourage Americans to choose freshly brewed tea as a healthier, more cost effective and environmentally
friendly alternative to bottled tea. Compared to bottled tea, freshly brewed tea made with tea bags is naturally sugar free and zero calories, is less expensive and can help reduce the 135 million beverage containers wasted each year. The “Unbottle Your Tea” website features health, environmental and cost-saving statistics, links to related articles, social networking, green activism, recipes and giveaways. For more information, visit www.unbottleyourtea.com.

About Salada Tea

Salada Tea is manufactured by Redco Foods Inc. at its Little Falls, N.Y., operations facility. Salada produces 16 different flavors of green and white tea available at supermarkets nationwide. Salada’s 100% Green Tea is a leading green tea in the U.S., selling more than one hundred million tea bags a year. Salada recently released four new green tea flavors, Pomegranate Berry, Strawberry, Soothing Mint and Classic Lemon, that appeared in stores in September 2009. For more information on Salada products, the health benefits of tea and healthy recipes, visit www.salada.com. Find Salada Tea on Facebook or follow SaladaTea on Twitter for special promotions, giveaways, health information and updates on sampling opportunities.

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